Britanska turistička organizacija VisitBritain krenula je krajem lipnja sa svojom novom kampanjom pod krovnim motom – “You’re invited”. U prvim su spotovima sudjelovale i u Britaniju posjetitelje pozivale poznate britanske zvijezde poput Judi Dench i Jamieja Olivera, a britanski premijer danas je u New Yorku predstavio sljedeću fazu globalne britanske turističke kampanje. Njezin je naglasak na riječi GREAT (onoj istoj iz “Great Britain”), a ovo su tek neki od postera i razglednica koji će pokušati privući posjetitelje na najveći europski otok u godini koja će biti obilježena kraljičinim dijamantnim jubilejom i Olimpijskim igrama. Kako vam se sviđa koncept ove nove marketinške kampanje? Kliknite na svaku od slika za veću verziju.
Čuveni vijadukt Glenfinnan u Škotskoj našao se na razglednici kojom se promovira ljepota britanskog krajolika. Fanovi Harryja Pottera prepoznat će, dakako, ovaj vijadukt kao čestu lokaciju na kojoj se u filmovima mogao vidjeti Hogwarts Express...
"London je glavni grad svjetskog shoppinga", tvrdi ova razglednica.
"Tri od pet najposjećenijih muzeja u svijetu nalaze se u Britaniji", tvrdi razglednica na kojoj se diči uvijek prepoznatljivi Henry VIII. Dakako, baš na portretu autora Hansa Holbeina mlađeg, Henryjeva najpoznatijeg dvorskog slikara.
Gotovo da i nije potrebno podsjećati - ili ipak jest? - da je Britanija matična zemlja Beatlesa i brojnih glazbenih festivala...
Ova kampanja kreće iz Sjedinjenih Američkih Država, gdje je nogomet sve popularniji sport (djelomično svakako zahvaljujući i Davidu Beckhamu), pa stoga ne čudi spominjanje engleske lige kao najatraktivnije u svijetu.
![theoddmentemporium:
Wishing Trees
Wondering the woods, as I am wont to do of a Sunday afternoon, I today discovered the felled remains of a wishing tree, that is, a tree with hundreds of coins embedded in its bark.
Found on woodland trails up and down the UK, the curious custom is the result of superstitious passer-bys who hammer the coins into the trunks with rocks, in the belief that it will bring them good fortune.
In many examples coins are present from centuries ago when it was believed that divine spirits lived within the trees who could be appeased by such offerings. In one wishing tree a florin dating from around the 14th century was found, whilst Queen Victoria wrote of a visit to a wishing tree in Scotland in 1877.
[Photos are mine]](http://25.media.tumblr.com/9441f660e738eaf061e8f335b243e321/tumblr_mn2bfkVEHM1rnseozo1_250.jpg "theoddmentemporium:
Wishing Trees
Wondering the woods, as I am wont to do of a Sunday afternoon, I today discovered the felled remains of a wishing tree, that is, a tree with hundreds of coins embedded in its bark.
Found on woodland trails up and down the UK, the curious custom is the result of superstitious passer-bys who hammer the coins into the trunks with rocks, in the belief that it will bring them good fortune.
In many examples coins are present from centuries ago when it was believed that divine spirits lived within the trees who could be appeased by such offerings. In one wishing tree a florin dating from around the 14th century was found, whilst Queen Victoria wrote of a visit to a wishing tree in Scotland in 1877.
[Photos are mine]")
![theoddmentemporium:
Wishing Trees
Wondering the woods, as I am wont to do of a Sunday afternoon, I today discovered the felled remains of a wishing tree, that is, a tree with hundreds of coins embedded in its bark.
Found on woodland trails up and down the UK, the curious custom is the result of superstitious passer-bys who hammer the coins into the trunks with rocks, in the belief that it will bring them good fortune.
In many examples coins are present from centuries ago when it was believed that divine spirits lived within the trees who could be appeased by such offerings. In one wishing tree a florin dating from around the 14th century was found, whilst Queen Victoria wrote of a visit to a wishing tree in Scotland in 1877.
[Photos are mine]](http://24.media.tumblr.com/cd3f4d7ccd79f98e5dce1e3e87ff6eea/tumblr_mn2bfkVEHM1rnseozo4_250.jpg "theoddmentemporium:
Wishing Trees
Wondering the woods, as I am wont to do of a Sunday afternoon, I today discovered the felled remains of a wishing tree, that is, a tree with hundreds of coins embedded in its bark.
Found on woodland trails up and down the UK, the curious custom is the result of superstitious passer-bys who hammer the coins into the trunks with rocks, in the belief that it will bring them good fortune.
In many examples coins are present from centuries ago when it was believed that divine spirits lived within the trees who could be appeased by such offerings. In one wishing tree a florin dating from around the 14th century was found, whilst Queen Victoria wrote of a visit to a wishing tree in Scotland in 1877.
[Photos are mine]")
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